Fast Food/QSR Market Research Report | Insight Survey (2024)

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Fast Food/QSR Industry

The fast food and quick-service restaurant (QSR) industry in South Africa is a fascinating sector, satisfying the nation’s growing appetite for convenience, flavour, and diversity. From iconic global brands to innovative local players, this industry caters to a wide range of tastes, and is a significant contributor to the country’s economy.The fast-food industry in South Africa has experienced remarkable growth in recent years, driven by factors such as urbanisation, changing consumer lifestyles, and the rise of digital ordering and delivery platforms. This growth trajectory presents both challenges and opportunities for brands operating in this competitive landscape.

Insight Survey - Your Trusted Partner for Fast Food Market Research

Insight Survey is your dedicated partner in navigating the complexities and opportunities of the South African fast food industry. Our in-depth fast food market research and analysis provide you with the insights you need to make informed business decisions. Our fast food research reports explore every aspect of the industry. What is market research in the fast food industry? Our reports cover:

  • Market Size and Growth: We track the size and growth trajectory of the fast food industry in South Africa and globally, identifying key trends and projections to help you plan for the future.
  • Consumer Behaviour: We analyse consumer preferences, dining habits, and emerging trends to help you understand your target audience and tailor your offerings accordingly.
  • Competitive Landscape: We assess the competitive landscape, highlighting key players, their strategies, and the latest marketing and advertising trends in the fast food industry.
  • Innovation and Technology: We explore the latest innovations and technologies shaping the industry, from mobile ordering to plant-based alternatives, to help you stay at the forefront of change.
  • Challenges and Opportunities: We identify the key challenges and opportunities facing the industry, enabling you to anticipate disruptions and capitalise on emerging trends.

Whether you’re a fast food chain, QSR operator, investor, or supplier, our fast food industry analysis provides the strategic insights you need to thrive in this dynamic market. Partner with Insight Survey to gain a deeper understanding of the fast food industry in South Africa and beyond, and empower your business for success.

Fast Food Industry Analysis and Reports

South African Fast Food/QSR Industry Landscape Report 2023 (178 pages)

This report provides extensive, in-depth analysis of the current state of the Global and South African fast food industry, with additional focus on the retail landscape and pricing dynamics. It includes a detailed overview of the sector, including market size and value, as well as a detailed analysis of popular brands and their recent promotions. This report is perfect for serious market players and investors who are looking to understand the current landscape and make informed decisions about their future in the industry.

South African Fast Food/QSR Market Insights Report 2023 (72 pages)

The August 2023 South African Fast Food/QSR Market Insights Report provides concise insights into the local and global trends shaping the fast food landscape in South Africa. It covers key topics such as market size and forecast, technology and challenges, as well as market opportunities. This report will be of particular interest to those who are looking to enter the fast food market, or who are seeking investment opportunities.

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SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

FOR THE GLOBAL FAST FOOD INDUSTRY SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (2) What are the current market dynamics of the Global Fast Food industry?
  • Fast Food/QSR Market Research Report | Insight Survey (3) Which are the key markets within the Global Fast Food industry?
  • Fast Food/QSR Market Research Report | Insight Survey (4) What are the latest Global Fast Food industry trends, innovations and technologies, drivers, and challenges?

FOR THE SOUTH AFRICAN FAST FOOD INDUSTRY SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (5) What are the current market dynamics (market size and market value): 2017-2022 Actual, 2023-2027 Forecasts?
  • Fast Food/QSR Market Research Report | Insight Survey (6) What are the latest South African Fast Food industry trends, innovation and technology, drivers, and challenges?
  • Fast Food/QSR Market Research Report | Insight Survey (7) What are the South African trends in terms of food festivals, food markets, food trucks, and online ingredient delivery services?

FOR THE SOUTH AFRICAN FAST FOOD RETAIL AND COMPETITOR ANALYSIS SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (8) Which are the key players in the South African Fast Food industry by category: Burgers, Chicken, Pizza, Pies, and Other?
  • Fast Food/QSR Market Research Report | Insight Survey (9) For each key Fast Food competitor, what is the latest company news in terms of products, services, and new launches?
  • Fast Food/QSR Market Research Report | Insight Survey (10) What is the latest marketing and advertising news (including social media) for each of the Fast Food competitors?

FOR THE SOUTH AFRICAN FAST FOOD PRICING ANALYSIS SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (11) What are the prices and recent promotions of popular Fast Food brands by category: Burgers, Chicken, Pizza, Pies, and Other?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

FOR THE GLOBAL FAST FOOD INDUSTRY SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (12) What are the current market dynamics of the Global Fast Food industry?
  • Fast Food/QSR Market Research Report | Insight Survey (13) Which are the key markets within the Global Fast Food industry?
  • Fast Food/QSR Market Research Report | Insight Survey (14) What are the latest Global Fast Food industry trends, innovation and technology, drivers, and challenges?

FOR THE SOUTH AFRICAN FAST FOOD INDUSTRY SECTION:

  • Fast Food/QSR Market Research Report | Insight Survey (15) What are the current market dynamics (market size and market value): 2017-2022 Actual, 2023-2027 Forecasts?
  • Fast Food/QSR Market Research Report | Insight Survey (16) What are the latest South African Fast Food industry trends, innovation and technology, drivers, and challenges?
  • Fast Food/QSR Market Research Report | Insight Survey (17) What are the South African trends in terms of food festivals, food markets, food trucks, and online ingredient delivery services?

Fast Food Companies and Competition

The South African fast food landscape is full of brands vying for consumer attention and loyalty. From established international giants to innovative local start-ups, the competition is fierce. To succeed in this dynamic market, businesses need a deep understanding of their competitors, consumer preferences, and emerging trends.Insight Survey’s industry reports provide the competitive intelligence you need to stay ahead of the curve. Our in-depth analysis goes beyond simply identifying your rivals. We dive into their strategies, marketing tactics, menu innovations, pricing models, and customer engagement initiatives.

With our comprehensive reports, you can:

  • Benchmark your performance: Compare your business against key competitors to identify areas for improvement and opportunities for growth.
  • Uncover market gaps: Discover untapped niches or underserved segments where your brand can make a significant impact.
  • Refine your marketing strategies: Tailor your messaging and promotional activities to resonate with your target audience and differentiate your brand.
  • Anticipate competitor moves: Stay one step ahead by understanding the latest trends and innovations shaping the fast food landscape.
  • Make informed decisions: Develop data-driven strategies that minimise risk and maximise your chances of success in the competitive fast food market.

Fuel Your Brand’s Fast Food Success with Insight Survey

To thrive in the South African fast food industry, you need more than just a passion for great food – you need reliable data, actionable insights, and a deep understanding of the market. Our industry reports provide the knowledge and strategic direction you need to:

  • Make informed decisions
  • Drive innovation
  • Optimise your operations
  • Grow your market share

Explore our comprehensive fast food industry reports today and discover the insights you need to transform your business.

Fast Food/QSR Market Research Report | Insight Survey (2024)

FAQs

Which questions are strong research questions on the topic of fast food? ›

Fast food research paper topics on fast food restaurants
  • Why are fast food restaurants so popular? ...
  • Explain why your small town needs more fast food restaurants.
  • How can you eat healthier if you choose fast food? ...
  • Analyze the nutritional content of the menu in a fast food restaurant (of your choice).
Jun 26, 2024

Why nearly 80 of Americans say fast food is now a luxury because it's become so expensive? ›

Support us to deliver journalism without an agenda. Almost 80 percent of Americans now consider fast food a luxury good due to the high prices caused by inflation, a new survey found. As a result, Americans are eating out less, which has set fast-food restaurants scrambling to find ways to bring customers back.

What is the outlook for QSR market? ›

Overall, the outlook for the QSR industry is bright. China and the rest of Asia Pacific are expected to grow extremely fast, but North America will likely maintain its dominance. Regarding the QSR industry forecast, global quick-service restaurants have a projected CAGR of 9.21% between 2022 and 2027.

What are the fast food trends in 2024? ›

As reported by De Telegraaf, the food trends of 2024 are expected to feature more and more chicken and less alcohol on the menu in the fast food market. Consumers are becoming more health-conscious and more likely to choose healthier options, including chicken and plant-based alternatives.

What are 5 good research questions and answers? ›

Five Questions for Good Research
  • What is the problem to be solved? Every good research project solves some particular problem. ...
  • Who cares about this problem and why? ...
  • What have others done? ...
  • What is your solution to the problem? ...
  • How can you demonstrate that your solution is a good one?

What are 3 good research questions? ›

Research Question TypeQuestion Formulation/Example
Comparative research questionHow does human growth hormone mimic the action of testosterone?
Correlational research questionWhat is the relationship between baldness and age?
Exploratory research questionIs it possible that VEGF has an effect in plant photosynthesis?
3 more rows
Sep 7, 2022

Why fast food is ruining our society? ›

While it's undeniable that fast food is convenient and affordable, its consumption is linked to numerous negative health effects, such as obesity, diabetes, and heart disease. Furthermore, fast food production is often associated with environmental degradation and poor labor practices.

Do poor people buy more fast food? ›

On the other hand, similar low-income households purchased 33 percent less full-service restaurant food, 29 percent more fast food, and 11 percent more ready-to-eat food than middle-income households.

Why do you think fast food has the biggest market? ›

Fast food requires less time and effort, which is a major factor in the increasing demand for these products. The growing disposable income of consumers is another factor that will facilitate the market to flourish in the coming years.

Who is the largest QSR? ›

The 2023 QSR 50: Fast Food's Leading Annual Report
  • GO TO THE CHARTS: The Top 50. ...
  • McDonald's. ...
  • Starbucks. ...
  • Chick-fil-A. ...
  • Taco Bell. ...
  • Wendy's. ...
  • Dunkin' ...
  • Subway.
Aug 1, 2023

What do QSR customers want? ›

Fast Service: QSR customers expect efficient and prompt service from the moment they place their order to when they receive their food.

Is the QSR industry growing? ›

According to Custom Market Insights (CMI), The Global Fast Food & Quick Service Restaurant Market size was estimated at USD 267.1 billion in 2021 and is expected to reach USD 283.85 billion in 2022. is expected to hit around USD 410.1 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 5.8% from ...

What is the future outlook for the fast food industry? ›

According to recent reports, the compound annual growth rate (CAGR) of the fast food industry in America will grow 5.1% from 2020 to 2027. Considering that many Americans consume fast food on a daily basis, the growth rate will continue to rise over time.

Is the fast food industry growing or declining? ›

The global fast-food market size was valued at USD 595.93 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.0% from 2022 to 2029.

What will happen to fast food in the future? ›

The future of fast food, as idealized by restaurants, involves robots taking orders, cooking them, and delivering them right to your car. “You're seeing a lot of big growth in the chains, and they're taking this moment to recalibrate and figure out their next strategies,” Chandler says.

What is a good research question about food? ›

The following are some examples of food science research topics:
  • The Extraordinary Science of Addictive Junk Food.
  • The Effect of Food Advertisem*nts on Diet.
  • The Effects of Eating Junk Food on Health.
  • Industry Analysis of the Fast Food Industry.
  • Organic Food for a Healthy Life.
  • The History of Fast Food.
Jun 27, 2023

What questions to ask about fast food? ›

What do you think is the most delicious fast food? Where does it come from? How many times a week do you eat fast food? Which fast food chain restaurants do you like the most?

What are good questions to ask about your research topic? ›

Elements of a Research Project or Proposal: Questions to Consider
  • What exactly do you want to study?
  • What is your research question or questions?
  • Why is it worth studying?
  • What is the purpose or significance of your study?
  • Does the proposed study have practical significance?
  • How are you defining your terms?

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